Came across this today…
Oct 17, 2011 09:27 am | by Cyril Foiret
The People’s Supermarket is a supermarket Community launched in spring 2010 by chef Arthur Potts-Dawson. Located in the heart of London this cooperative non-profit is unique. Managed and owned by the members, the shop operates on a membership system, it offers local and seasonal products for the lowest prices possible. Design agency Unreal was (…) Read More about The People’s Supermarket [Branding] (220 words)
Let me know what you think…
My personal opinion is ultimately it looks like a Selfridges own food brand, the concept is a good one and the deign is simple but also primative. I think they need an emblem to establish their branding as a recognised ‘own brand’.
Miss Rav Budwal 